The actor reflects on her journey to the upper echelons of Paris Fashion Week, Virgil Abloh, and her new gig as the face of adidas
When Jenna Ortega was 18 years old, she published a book of personal writings in which she sprinkled inspirational quotes throughout, such as "be spontaneous, don't be scared to let loose, laugh, and act goofy." That book, which was published near the conclusion of her time on the Disney Channel, was a personal branding exercise that now looks inconsistent with the actor's reputation. Since its release two years ago, Ortega has established herself as the face of pop-horror, starring in blockbuster A24 slashers and The Addams Family spin-offs. She focuses more on performing autopsies on deceased lizards, "freak representation," and her morbid fascination in "disturbing things" rather than "being patient with a wounded heart."
Even though she is best recognized for portraying a dejected and gloomy sociopath, even Ortega Ortega tempers his most shady characters with wholesomeness. She may be the face of adidas Sportswear, the company's first new line in 50 years, which has gothic-inspired black tracksuits embroidered with an emblem that reads "you can change the world lady" in Etsy lettering. Even the belt-as-tie fashion choice has an innocent, schoolgirl-like air to it. The fashion business occasionally casts a new protagonist, and Ortega's selection as an adidas representative is possibly the most recent example of her cachet for setting trends. She sat front row less than two weeks ago at Saint Laurent's AW23 menswear show, and she has worn Versace, Gucci, and Valentino on the red carpet.
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