Has Jerry Lorenzo Officially Started the Next Chapter of adidas Basketball?

 

The Three Stripes’ Latest hoops apparel collection carries heavy Fear of God influences.

In 2020, Jerry Lorenzo parted ways with Nike and forged a long-term partnership with the sportswear company’s biggest rival adidas (XETRA:ADS.DE -0.53%) . He was brought on to reshape the future of the Three Stripes’ basketball category as well as introduce a new Fear of GodAthletics brand. And by the looks of this newly unveiled apparel capsule, we might finally be seeing the fruits of his labor from the past two years.

The latest assemblage is comprised of tracksuits, cozy mockneck sweatshirts and pullover hoodies, warm sweatpants, tees and sleeveless tees. By the adidas website’s definition, the collection is described as an “exploration in form, function and color.” If you evaluate how roomier the pieces are compared to standard Three Stripes’ apparel, take notice of the earthy “Halo Green,” “Metal Grey” and “Cloud White” tones that are utilized throughout the collection and the simple and oversized branding, one can make comparisons Lorenzo’s design language that he implements in his mainline Fear of God brand as well as its ESSENTIALS line. There’s no confirmation if the luxury designer had his finger on this initiative, but if he did, we can likely expect the new age of adidas Basketball to start trickling out in the coming months.

The collection is dropping via adidas on December 8 for $35-90 USD.